1.What is a Search Engine?
A.Search Engines are very
critical key element useful to find out specific and relevant
information through the huge extent of World Wide Web. Some major
commonly used search engine: Google, Yahoo, Bing
2.Tell me something about Google.
A.Google is the
world's largest and renowned search engine incorporating about 66.8% of
market share. It was introduced in 1998 by students of Stanford
Universitystudents Sergey Brin and Larry Page. The unique algorithmic
ranking system is considered as its key of success. Besides Google Mail
services there are various worthy and useful tools are being offered
absolutely free which include Blogger, Feedburner, YouTube, Google Plus,
Adsense, Webmaster Tools, Adword, Analytics and many more
3.Define SEO?
A. SEO is the abbreviated form of
Search Engine Optimization. It is the set of process on account of which
a website or web page is being constructed or optimized that helps them
to enhance their appearance or visibility on top in SERPs (Search
Engine Result Pages).
4.Explain distinct types of SEO practice?
A.Primarily
two types of SEO are being sportedin practice Off-Page SEO and On-Page
SEO. Off-page SEO is the method of earning backlinks from other websites
in order to enhance the ranking of the site. This method includes
various method of SEO including Blog posting, forum, article submission,
Press release submission, classified and miscellaneous. On-Page SEO is
the process of optimizing a website which includes on-site work such as
writing content, title, description, ALT tag, Meta tags as well as
ensuring web-page code and design which can be indexed and crawled by
search engines properly.
5.What are the different techniques used in Off Page SEO?
A.There
are lots of techniques used in Off-page SEO work. Major Techniques
are:Directory Submission ,Social Bookmarking, Blog Post ,Article Post
,Press Release Submission, Forum Posting, Blog Comment and Deep link
Directory Submission.
6.What are Meta Tags?
A.HTML meta tags are usually
referred as tags of page data which sits between opening and closing
head tags of a document's HTML code.Actually these are hidden keywords
who sits in the code. These are invisible to visitors but are visible
and readable by Search Engines.
7.Difference between keyword & keyword phrase?
A.The
keyword term is basically concerned with a one-word term, on the other
hand a keyword phrase considered as employment of two or more words
combination. Therefore, it is very confounded to get high ranking in
account of one-word keyword term until the one-word keyword has little
online competition. Therefore, this practice is not encouraged to
employ. In order to drive more traffic and top ranking in SERP it is
recommended to employ keyword phrase.
8.What do you know about Black Hat SEO?
A.In order to
attain High Ranking in search engine result page, websites go for
various methods and techniques which are characterized by two
categories. The methods which are implemented and acceptable according
to search engine guidelines are White Hat SEO, on the other hand, the
method which are less acceptable or instructed to avoid in search engine
guidelines are "Black Hat SEO".
9.Can you tell me some Black Hat SEO techniques?
A.Some
Black Hat SEO techniques are: Keyword Stuffing ,Cloaking ,Doorway Pages
or Gateway Pages ,Link Farming and Hidden Text, etc.
10.What is spider?
A.Spider also called as bot,
crawler or robot is a set of computer program that browses the World
Wide Web in methodical and orderly fashion as well automatically scan
the webpages and website for updated content and download a copy to its
data center to index.
11.Name the bots (spider) of major search engine?
A. The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.
12.Can you differentiate nofollow and dofollow?
A."Nofollow"
link is exactly vice-versa of dofollow link. These are non-crawling
link which is not passed by search engine bots and hence cant be cached
or indexed. It is obvious when we wish to prevent a link from crawling
and indexing. "Dofollow" link is a kind of hyperlink which says all
search engine crawlers to pass through which also put an impact over
page rank. When we opt to employ or attempt to achieve a dofollow link
then it is counted by search engines and sits in the eye of Google,
Bing, MSN, Yahoo etc. as a backlink for your website and enhances your
site ranking.
13.Can you differentiate nofollow and dofollow?
A."Nofollow"
link is exactly vice-versa of dofollow link. These are non-crawling
link which is not passed by search engine bots and hence cant be cached
or indexed. It is obvious when we wish to prevent a link from crawling
and indexing. "Dofollow" link is a kind of hyperlink which says all
search engine crawlers to pass through which also put an impact over
page rank. When we opt to employ or attempt to achieve a dofollow link
then it is counted by search engines and sits in the eye of Google,
Bing, MSN, Yahoo etc. as a backlink for your website and enhances your
site ranking..
14.Define Page Rank?
A.PageRank is a set of algorithm
for link analysis named after Larry Page and employed by Google search
engine towards defining a numerical value from 1 to 10 to each component
of hyperlinked documents like the world wide web. The value accepts
only round figure that means decimal are not allowed. Page rank is
calculated by their inbound links.
15.Establish a difference between PR & SERP.
A.PR
: is Page Rank which is defined by quality inbound links from other
website or webpages to a web page or website as well as say the
importance of that site. SERP : stands for Search Engine Result Page is
the placement of the website or webpage which is returned by a search
engine after a search query or attribute.
16.What is Cache?
A.Cache is the process performed by
search engine crawler at a regular interval of time. It used to scan
and take snapshot of each page over world wide web as well as store as a
backup copy. Almost every search engine result page incorporates a
cached link for every site. However, clicking over cached link show you
the last Google cached.
17.Define ALT tag?
A.The ALT attribute also called as
ALT tag are employed in XHTML and HTML documents in context of defining
alternative text that is supposed to be rendered when the element cant
be rendered to which it is applied. One great feature of ALT tag is that
it is readable to "screen reader" which is a software by means of which
a blind person can hear this. In addition, it delivers alternative
information for an image due to some specific reason a user cant view
it, such as in case of a slow connection and an error occurred in the
source attribute.
18.What are the aspects in SEO?
A.The main aspect of
SEO is divided into two classes: SEO On-Page and SEO Off-Page . SEO
On-Page : includes Meta tag, description, keywords optimization, site
structure and analysis, etc. SEO Off-Page : aspect is Keyword Research,
unique and quality content, link building through Blog Comments, Blog
Posting, Article submission, Press Release, Classified posting, Forum
posting.
19.What do you know about RSS?
A.RSS stands for
Really Simple Syndication is useful to frequently publish all updated
works including news headlines, blog entries etc. This RSS document also
known as web feed, feed or channel that incorporate summarized text
including metadata i.e. authorship and publishing dates etc. However,
RSS feeds make the publishers flexible by syndicating the content
automatically. There is a standardized file format XML that lets the
information to be published once which can be visible to several
distinct programs. Also, this makes readers more ease to get updates
timely by allowing them to subscribe from their favorite sites.
20.How would you define Alexa?
A.Alexa is a
California based subsidiary company of Amazon.com which is widely known
for its website and toolbar. This Alexa toolbar congregates browsing
behavior data and send it to website, where the data is analyzed and
stored and create reports for companys web traffic. Also, Alexa provides
data concerned with traffic, global ranking and other additional
information for a website.
21.How can you achieve Google Page Rank?
A.Generally,
Google Page Rank is based on inbound links, therefore, the more
backlinks you congregate higher your page rank will be. Also, it is
influenced by rank of a page which is linked to you. One other thing to
consider is that the older your website will be, it will be more
favorable and trusted by Google. Google rewards those websites who
incorporate lots of pages, tons of incoming link and also healthy
quantity of internal links to other pages within the site. In respect of
SEO projects, it is relatively not so significant but delivers a
picture about work to perform towards earning inbound links.
22.Why the Title Tag in Website is valuable?
A. In
our SEO efforts Title Tags are very earnest. It is highly recommended to
include a Unique Title that exactly says about the contents sits on
that page. It is valuable because this is a thing which appears in the
search engine result section and tells the user & search engine,
what is on this page.
23.What is Site Map and distinguish between HTML sitemap and XML sitemap?
A.A
sitemap incorporates list of webpages which are accessible to users or
crawlers. It might be a document in any form employed as a tool for
planning either a web page or web design that enables them to appear on a
website as well as typically placed in a hierarchical style. This helps
search engine bots and users to find out the pages on a website. The
site map renders our website more search engine friendly as well as
enhances the probability for frequent indexing. HTML sitemap can be
incorporated directly in a web page for users flexibility and can be
implemented through proper design. On the other hand, XML sitemap is
useful only for search engine crawlers or spiders and doesnt visible to
users. It sits in the root of the website.
24.Whats the significance of Robots.txt file in a website?
A.Robots.
text file is considered as a useful convention to prevent cooperating
web robots and web crawlers from accessing all or part of a website or
its content for which we dont want to be crawled and indexed but
publicly viewable. It is also employed by search engines to archive and
categorize website and to generate a rule of no follow regarding some
particular areas of our websites.
25.How Keywords are implemented for optimization?
A.The
best way to opt and implement keywords is to designate those keywords
which are popular, relevant to our content, comprises high search volume
and effective. Stuffing and other employment of keywords must be
avoided. In order to get best result and effect, our pages shouldn't
contain a keyword density more than 3-4%. Including keywords in title
and description is highly recommended.
26.What is cloaking?
A.Cloaking is a technique which
is used in Black Hat SEO that enables to create two distinct pages where
the page content being presented to search engine spider is different
from that which is being presented to the users browser. These
techniques do not come under the guidelines of search engines.
27.Do you know about Blog Flipping?
A.Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.
28.What you opined about HTML either it is Case Sensitive or Case Insensitive?
A.HTML is case Insensitive. It doesnt matter and deliver identical result either you write in Upper Case or Lower Case.
29.Under what circumstances you would intend to eliminate pages from search engines through robots.txt vs. Meta robots tag?
A.Generally,
I would continue to employ robots.txtin order to make search engine
indexing a directory on a website. This might be often a directory that
is concerned with admin function or incorporate contents only in the
form of script or image gallery. Generally, robots.txt is employed to
prevent a directory and its sub-folders and files to crawl by search
engine bot as well as Meta robots tag for a specific web page.
30.What things are significant in organically ranking a website?
A.
31.What things are significant in organically ranking a website?
A.Basically
there are various things that are being employed for organically
ranking a website which can be classified in 3 distinct categories:
Website content:It must be quality and unique content as well as most be
well optimized and well structured. Website structure:This includes
TAGS, clear navigation, ensuring usability, validation of HTML errors
and miscellaneous. Backlinks:You can create a link to anywhere but prior
to this it is obvious to ensure for relevant site and healthy link.
32.What will be your step when the company website you are working with wish to migrate its all content to a new domain?
A.First
of all I would update the previous website with a permanent redirect to
new page for each and every page. Later eradicate previous content from
search engines in the context of avoiding duplicate content issues.
33.Whats your opinion about link buying?
A.Generally I
avoid this practice. Though other means of paid marketing are also
available. The process of link buying is not liked by search engines. It
doesnt come under the guidelines of search engine.
34.What strategies would you implement for backlinks?
A.I
would request for backlinks to a competitors relevant website as well
as a provide reciprocal link if required. In addition, I would attempt
to submit a press release, article submission, blog submission and other
aspects of off-page SEO to most relevant and quality sites.
35.What mistakes you should avoid while optimizing the website?
A.The
main mistakes that should be avoided are filling keywords in webpage,
employing identical anchor text for link building, keyword stuffing,
getting low quality backlinks etc.
36.Define and Differentiate Webmaster Tool & Analytics Tool?
A.Webmaster
Tool is a free service catered by Google which provide us a complete
report for indexing data, crawling errors, backlink information, search
queries, website malware errors, CTR and submitting an XML sitemap.
Basically, it acts as a mediator between website and server provide a
complete overview of data, issues and other queries.
37.What is the meaning of competitive analysis?
A.Competitive
analysis, as its name suggested it is the establishment of a comparison
of data between the website I am optimizing and that website who rank
highly in search results. It will be a great source of ideas.
38.What do you know about Keyword stemming?
A. It is
the practice to find out root word from search query. For instance, a
keyword like playful will be split to the word play by stemming
algorithm that turns it possible. Thus, the search result appears on the
screen will contain the word play in it.
Comments
Post a Comment